Online reputation is the reflection of a person's esteem or brand on the internet. Reputation formation is not under the exclusive management of companies but evolves when people talk or give their opinions about a particular brand.
™
How many well-liked brands for years have become the most hated in a matter of minutes? Thus, as their followers in social networks, blogs or forums can raise them, they also can bring them down, due to a wrong decision or an unfortunate comment.
If a brand wants to keep selling, it must take care of its online reputation management services online every day and strive to keep its followers captive and attract those who do not follow it. Here some tips.
· Everything that affects my online environment also affects offline and vice versa. Online actions must back a company's offline communication strategy. We live in times, in which those who receive the results of the presidential elections by twitter before they the announcement is made on television, therefore, the power of social networks has gained a lot of relevance and deserved that both the communication adviser and the online reputation management services work together.
· Content is king. The content marketing is the best way to avoid negative reputation. Do not publish information solely about your products. The online consumer today seeks friends, not just companies. Create your content that interests your followers and brings them closer to your brand. If you sell personal care products, tips on how to take care of the face in summer or a motivational phrase will make you start to remember in a special way.
· Monitor social networks. Your best thermometer is social networks, even to prevent a crisis of communication, which often originates in these channels. An annoying user can post a message with label a known opinion leader or influencer that as a result reaches thousands of followers. Let your online reputation management services handle such sensitive issues.
· Do not resort to traps. Many professionals or online reputation management services resort to dirty tricks to fictitiously increase their reputation, such as back SEO practices, buy followers on social networks or use fake accounts to write favorable opinions in forums. These methods can give some short-term results, but over time they will not only have no effect but will probably end up being discovered and negatively impacting our reputation, just the opposite we were looking for!
· Online reputation management services can increase if we are present on different channels (the web, blog, YouTube channel, social networks, etc.). But keep an eye, you have to consider how each of these channels works and what is the most appropriate way to interact with them?
Strategies such as creating a blog that runs parallel to your company's activity, social network management, and other actions will help strengthen your brand's online reputation. Add creativity and lots of content of interest, and get ready to take off.
Try this, type in your name or business name in Google. Check the first 10 listings from the Google search. Given the variable of name commonality, you will probably see a Facebook profile, your Tweets, maybe even a LinkedIn resume. Maybe you will see a post from an article you had written, posted and have long since forgotten. Wait, what if you see something embarrassing, slanderous, private, or just plain wrong?
Now, imagine this...what if a prospective customer, employer or love interest sees these links? Would you be embarrassed, mad, or outright enraged? Because of this, many will turn to reputation management firms in hopes of managing your presence in search results. This tactic of Reputation Management is without question hazy at best. Reputation Management is used to either smother or remove an inaccurate post, or used by unscrupulous individuals attempting to cover up shady behavior.
Reputation Management is used with the belief that individuals have the right to decide Negative Internet Eintrage how their name and/or business name is displayed to the world. Whereas Google believes that it is the ultimate public record, we will never really know how the Google algorithm decided that those embarrassing links are the most relevant and condemning.
How Online Reputation Management Works
On the highest level attempting to reverse slanderous links may require the acquisition of a legal firm such as Rexxfield. The main trouble with this is those that are making the incorrect, poor, or slanderous statements can find a myriad of locations to make other posts. You could be chasing the proverbial never-ending nightmare posting.
Other instances may be corrected with a few emails and correspondence to the correct individuals. While the most frequent and cost effective manner in which to perform Online Reputation Management is with Search Engine Optimization including content creation using Google's methods against the "unscrupulous poster", deeply burying the negative links, with fresh relevant content.
There are many ways to go about this, some more ethical than others. The bottom line is to push the negative links and posts to the "Google Ghetto", aka: Page 2 and beyond.
Online Reputation Management with Reviews
With regards to Product and Business Reviews - unfortunately, most companies and/or products will at some point experience the impact of reputation damage from an online review. In the vast world of the internet, it is not difficult for a negative review to go viral and damage your company's reputation, which can lead to a decline in business revenue. The good news... with the right methods and techniques, you can effectively fight against this negative publicity.
And to be quite blunt...A customer that had a negative experience with your business or product will jump through as many fiery hoops necessary to hurt your reputation online. Your happy customers will continue to patronize your business, but will not necessarily jump through hoops to post positive comments (which will in effect offset the negatives). This is the dilemma, this is where reputation management comes in.
What Would Google do?
Here is a recent Google statement on Online Reputation Management:
"Our goal is to help people find relevant information. So, we don't condone reputation management campaigns that attempt to hide relevant information. While there is nothing in our guidelines that explicitly forbids reputation management, if we uncover link schemes or other violations, we reserve the right to take action in response. We are constantly working to improve our algorithms to ensure people find the most relevant information possible for their searches."
To Summarize: If left to occur naturally, the negative post will far outweigh the positives. It is necessary to have a Online Reputation Management Campaign on the ready at all times. Whether you do it yourself or contract the service out, it needs to be done. Protect your reputation, protect your business, protect your income.